When the first aromat advertisement appeared on television, the first expression i had was a smile. It was a great comic relief to the “repetitive news” that happen every day.
*Like seriously, there is hardly anything new. Its all just said in a different way. I could tell you off the top of my head that the headlines have been majorly about terrorism and bomb scares, newly found political weapon called impeachment that politicians are misusing terribly, with sporadic society imbalances such as illegal brews, student strikes etc. *
Back to aromat… i knew these guys were up to something. It was a silly yet very effective advertisement that would cause a viral sensation bigger than sauti sol’s “nishike.” Its what people needed during prime time news. I completely applaud the creators of that advertisement.
So lets review the aromat ad from a marketing point of view
1. Prime time advertisement: This is when most households are having their last meal of the day. Assuming most households owners work, not everyone has that energy to make food taste like heaven everyday. Anything that would make this change would definitley be a winner
2. Target market: Lets start with kids. The tone of the voice over just makes kids want to bang their heads on the floor at a super market/shopping mall until the aromat is bought. After all, they want to be the coolest kids in school who put aromat on their food. I know one child who cannot take her food without aromat.
As for adults, the comic relief and knowing that food will taste better, these are all factors to make a rational decision
3. communication: the whole essence of aromat is to transform food from boring UNBELIEVABLE. That is effectively communicated through the ecstatic voice over. The internet memes that have been going round have just reinforced the message. The craze for trolling people such as Eric Omondi, Octopizzo, and even vehicles such as Probox will ensure that this is a brand that will stick in the minds of people. It is another “blue band” in the making.
For us, the aromat ad is a complete HIT. Well done. In case you missed any of the memes… here are some
Till our next post, have an aromatic weekend 🙂
Snitch Marketing 