How companies are spending their online advertising budgets

The statistics are based on the American industries however, the same concept applies to the Kenyan industry at a smaller scale.

The trends are pretty much the the same apart from one or two.

This article actually leads me to the question, why have Kenyan organizations never/ taken post mail marketing seriously? This is something we will be looking into very soon. Its pros and cons.

Also watch this space for news jacking… and its impact in marketing. Is it worth the risk?

#keepitsnitch